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Arrie Rossouw

Co-founder of LuvTrails, former CEO of Mobile Potential Inc and Mobile Potential (Pty) Ltd, Mobile Potential VAS Africa (Pty) Ltd, owner of ARK Rossouw Media, former Publiser/Editor of News24.com, Editorial Director of 24.com (Africa), Editor-in-Chief of Die Burger and Beeld, and enthusiastic amateur cyclist.

LuvTrails and SORBA partners for fundraising challenge

FORT COLLINS, CO – LuvTrails-Trailcare and the Southern Off-Road Bicycle Association (SORBA) have partnered to bring the SORBA & LuvTrails Challenge this Spring. From April 10th until May 31st participants can ride and donate to participating SORBA chapters to increase their chances of winning. This is a seven-week-long virtual event to coincide with the SORBA

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TOP6 Donors of 2022 announced

FORT COLLINS, CO – It is a huge honor to announce the TOP6 Donors of the past year on the LuvTrails mobile app and the Trailcare per-mile donation platform. In the order of the size of their total annual donation to listed volunteer trail organizations, they were: 1. Nathan Forst of Bentonville, AR. 2. James Williamson

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Trailcare sign-up video now available on YouTube

JOINING Trailcare means giving trail users an easy and fun way to donate to a volunteer trail organization. LuvTrails-Trailcare believes that micro-donations directly tied to use (i.e after a ride or run or hike) are a superior, or at least alternative, model to the traditional methods of mailing checks or finding obscure PayPal buttons on

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LuvTrails’ micro-donations is a no-brainer, says Narburgh

HENDERSONVILLE, NC –   “We call them micro-donations and it doesn’t sound like a lot… But if everyone that rides our trails over a weekend donates just $5 that would be magical.”  Wise words by Natalie Narburgh, first full-time executive director of Pisgah Area SORBA (PAS) in Brevard, NC. During the interview, McQueen asked Narburgh about

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Rossouw and Moran talk to Pisgah Podcast about per-mile donations

ASHEVILLE, NC. – Arrie Rossouw, CEO, and Hugh Moran, Southeast Regional Manager, sat down with Pisgah Podcast to give the details on their micro-localized trail donation platform, LuvTrails-Trailcare. Ride wherever, use your Strava, and with a predetermined amount pledged per mile, you can give back to those that brought you that fun ride. If you

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LuvTrails joins Asheville on Bikes for a month-long fundraising event

ASHEVILLE, NC – LuvTrails-Trailcare of Fort Collins, CO, has partnered with the non-profit bike advocacy organization, Asheville on Bikes (AoB) of Asheville, NC, to host LuvTrails Challenge – Asheville City, a fundraising event during the month of May that will utilize Trailcare, a geolocation-based donation platform. The company’s unique Strava-linked Trailcare donation tool allows event

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LuvTrails joins Pisgah Area SORBA for a month-long fundraising event

BREVARD, NC – LuvTrails-Trailcare of Fort Collins, CO, has partnered with the non-profit volunteer trail group, Pisgah Area SORBA (PAS) of Brevard, NC, to host LuvTrails Challenge – Pisgah, a fundraising event during the month of May that will utilize Trailcare, a geolocation-based donation platform. The company’s unique Strava-linked Trailcare donation tool allows event participants to

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LuvTrails partners with Asheville urban cycling advocacy group

ASHEVILLE, NC – LuvTrails-Trailcare of Fort Collins, CO, and Asheville on Bikes of Asheville, NC have concluded a partnership to generate more funds for the cycling organization’s bike advocacy work and projects in Asheville. It is the first partnership of its kind where an urban bike advocacy organization will use LuvTrails’ unique geofencing tool to

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LuvTrails partners with FCRC for Horsetooth Half Marathon

FORT COLLINS, CO – Fort Collins Running Club (FCRC) has partnered with LuvTrails-Trailcare during the Horsetooth Half Marathon (HTH) on April 10, 2022. Participants can pick an amount per mile that they want to donate (anything from a penny to $100, if you want!). All money raised directly supports the FCRC. FCRC has set up

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