LuvTrails joins Pisgah Area SORBA for a month-long fundraising event

BREVARD, NC – LuvTrails-Trailcare of Fort Collins, CO, has partnered with the non-profit volunteer trail group, Pisgah Area SORBA (PAS) of Brevard, NC, to host LuvTrails Challenge – Pisgah, a fundraising event during the month of May that will utilize Trailcare, a geolocation-based donation platform.


The company’s unique Strava-linked Trailcare donation tool allows event participants to sign up for per-mile donations when they ride within the geofenced areas where PAS volunteers build and maintain the trails.

Most PAS volunteer activities take place in Pisgah National Forest (Pisgah Ranger District), Bent Creek Experimental Forest, just outside Asheville, NC, and Richmond Hill Park, within the city.

To coincide with National Bike Month, LuvTrails Challenge – Pisgah will kick off at midnight on May 1 and end at midnight on May 31, 2022. Participants will ride in the designated geofenced areas. Trailcare will track their mileage and donations for the duration of the month-long fundraising event.

PAS hopes to increase the adoption of the Trailcare tool by trail users in Western North Carolina not just for the event but also throughout the year when people venture outdoors on trails in the local forests and parks maintained by PAS.

To take part in the event trail users can sign up from today at (registration is free!) and then ride as much as they like within the geofences of the three areas during May.

There are great prizes at stake from FOX Factory, KASK, WTB, RockShox, The Gear Attic, and Cognative MTB. Participants’ progress will be displayed on a real-time Trailcare Leaderboard tracking Most Miles (cumulatively) by participants throughout the event, as well as a Leaderboard of Top Donors. Both will go live at midnight on the 1st of May.

The Trailcare tool is now being adopted nationwide as an easy way for volunteer trail organizations to receive small donations from actual trail users, whether mountain biking on well-maintained, soft-surface trails, trail running and hiking in national and state forests and parks, or engaging in commuter cycling and walking along urban trails and streets. More than a hundred non-profit, volunteer organizations have adopted the Trailcare tool to date and five of them operate in Western North Carolina.

For all the information about the LuvTrails Challenge – Pisgah and how to sign up for the event go to

For more information about PAS and the good work they are doing visit their website at


About the Author

Arrie Rossouw

Arrie is the CEO of LuvTrails, Inc, and is passionate about giving back to the many wonderful trails out there. He is also a journalist, marketer, product developer, and amateur cyclist.