LuvTrails partner with Roanoke volunteers to fund bike park

ROANOKE, VA – On Thursday, April 25 Roanoke Parks and Recreation, along with Star City Cycling and Roanoke Outside, hosted a ribbon cutting for the new beginner mountain biking trail at Morningside Park. While there are still some finishing touches to add, the trail is considered substantially complete and is open to riders and hikers.
The new trail, located in the wooded area behind the Boys and Girls Club in Southeast Roanoke, is part of a larger revitalization effort at the park. It is beginner-friendly, provides a new park amenity, and creates more recreation opportunities for youth and adults in the region.
LuvTrails, provider of the LuvTrails App for location-based micro-donations to trail volunteer organizations, has form a partnership with Star City Cycling to list the new and future trails in the app to spread the news about the trails nationwide. “We support community focused youth bike developments wholeheartedly and Morningside Park was a no brainer for us,” said Arrie Rossouw, CEO/Co-founder of the company.
Chris Berry, manager of Star City Cycling said: “The location means a lot to me and was selected for a specific reason. Our organization has a longstanding partnership with the Boys and Girls Club. The fact that this is right next door to their facility will allow us to expand outreach to those kids.”
Previously, this was a seldom-used, wooded area. But after 800 volunteer hours of work and the removal of several dump truck loads of trash, it’s now a beautiful trail right off the greenway system.
One of the most inspiring parts of this story is the community involvement. Sunni Purviance of the Southeast Action Forum is not a cyclist, yet she is an avid supporter of this park and even attended a cleanup day to help. “I’m personally excited about the good, positive activity going on in the neighborhood, and the people coming from outside our neighborhood to help. I just want people to support Southeast and all the great things happening in the community,” Purviance said.
This trail is part of Phase 1 for Morningside Park improvements. Roanoke Parks and Recreation has already held community input meetings to start developing a plan for Phase 2.
Source: (Edited)

About the Author

Arrie Rossouw

Arrie is the CEO of LuvTrails, Inc, and is passionate about giving back to the many wonderful trails out there. He is also a journalist, marketer, product developer, and amateur cyclist.